![]() LOL is based in Ramat-Gan, Israel and employs over 25 employees. The company's games have been downloaded more than 50 million times and have approximately 700,000 daily active users globally. LOL was founded in 2018 by Boris and Lior Alterman. Headquartered in Herzliya , Israel, and guided by a mission to entertain the world through infinite ways to play, Playtika has 20 offices worldwide and employs over 4,000 employees. Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Playtika (NASDAQ : PLTK ) is a mobile gaming entertainment and technology market leader with 35 million monthly active users across a portfolio of multiple games titles. The company's ability to successfully integrate studios and enhance their mobile entertainment platforms through leveraging its proprietary Boost platform continues to drive its financial and operational success. This acquisition is the latest in Playtika's long and successful history as a consolidator. We look forward to working with the JustPlay.LOL team to further expand that base and to provide them the best entertainment experience possible." Discover 1v1, the online building simulator & third person shooting game. "JustPlay.LOL has organically built an impressive community of engaged users. "The acquisition of JustPlay.LOL and its leading title, 1v1.LOL, continues our strategy of diversifying the game genres we operate in as we leverage our industry-leading game operations technology to grow revenue via our Boost Platform," said Eric Rapps, Playtika's Chief Strategy Officer. The acquisition is consistent with Playtika's strategy to increase its breadth of entertainment genres and leverage the company's Boost platform to enhance game-operations. (NASDAQ: PLTK) today announced the acquisition of Israel-based, JustPlay.LOL, creator of the multiplayer game, 1v1.LOL, which expands the company's offering into the Action and Battle Royale genres. HERZLIYA, Israel, Ma/PRNewswire/ - Playtika Holding Corp. Atlantic City recently hosted an esports tournament for NFL Madden 22.Acquisition Furthers Playtika's Growth Strategy with Expansion into High Growth Action and Battle Royale Genres Playtika continues to develop its portfolio of games that focus on social and more mainstream gaming experiences as the iGaming experience continues to evolve away from traditional casino gaming and focuses on skill-based gaming and even esports. He also added that Playtika would continue to work with JustPlay.LOL and its team in order to expand the entertainment experience as much as possible. Rapps praised the progress achieved by JustPlay.LOL in engaging and developing strong bonds with audiences. With over 700,000 daily active users and more than 50 million downloads, 1v1.LOL is one of the most prominent titles in the battle royale genre and has been able to grow its footprint with gaming audiences despite heavy competition in the vertical. JustPlay.LOL was founded back in 2018 by Lior and Boris Alterman who presided over the company’s heady growth and the successful launch of the 1v1.LOL title. “The acquisition of JustPlay.LOL and its leading title, 1v1.LOL, continues our strategy of diversifying the game genres we operate in as we leverage our industry-leading game operations technology to grow revenue via our Boost Platform.” Playtika company chief strategy officer Eric Rapps Commenting on this, company chief strategy officer Eric Rapps said: Release Date: 9 February 2021, Platform: Web browser, Just fall lol have been played 47074 and receive 84' from 432 votes on. That is the reason we are the best free multiplayer web-based round of hexagon fall 3d games. No financial details about the deal have been disclosed at this point. This game is because we need our clients to play multiplayer games free. Playtika has completed the acquisition in a bid to continue adding to what it claims is a constantly expanding portfolio of opportunities for new games. 1v1.LOL Makes Fine Addition to Playtika’s Portfolio The title is a third-person shooter game that is predicated on experiences similar to Garena Free Fire, PlayerUnknown’s Battlegrounds, and Fortnite. Best 4 Games by JustPlay.LOL, such as 1v1.LOL - Third Person Shooter and JustFall.LOL - Multiplayer Online Game of Penguins. Playtika has purchased JustPlay.LoL, a platform that has developed the battle royale game 1v1.LOL.
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